Wednesday, August 7, 2019
Electronic and Mobile commerce Assignment Example | Topics and Well Written Essays - 1000 words
Electronic and Mobile commerce - Assignment Example The company has also expanded its menu to include fruits, smoothies, wraps, fish, salads and seasoned fries. This company adheres to B2C model of business. The corporation offers affiliation and franchise to local people who adhere to companyââ¬Ës rules and regulationà ofà all aspectsà to the business.à The customers can get service through directly visiting the store. The customer can order and eat there itself or get a takeaway meal. The second method is dialing toll-free number and order meal forà the door-step delivery.à As the corporation is considering a new avenue of business, that is online, it needs to create a comprehensive business strategy to get success in this venture. Creation of aà newà business strategy forà newà medium of communication is not so easy as it includesà a lot ofà investment in various parts of business and new strategies.à As the proposed investment is big, it is necessary to estimate the rate of returns and increase in business sales. This issue can be resolved by commissioning market research forà the Internetà and mobile survey of the existing customer group.à As the market report is very positive, the company decides to implement electronic and mobile commerce in form of easy to access user-friendly interactive website and mobile app fromà where the customers can choose food items from menu and order forà doorstep delivery.à There areà a lot ofà onlineà tools that helps to publicize theà McDonaldsà onlineà order services such as social networking sites,à photo-sharingà sites, blog sites.à These sitesà offerà freeà services,à and company can maintain close relationship amongà the members of the sites and can easily update them aboutà fresh services, schemes,à brand newà food itemsà onà the menu.à Today, Smartphoneà isà becoming very common as most of the people prefer to purchase them for both business and pleasure. With Smartphone app., the customers can easily order from
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